Marketing Santa for 2009

Marketing Suggestions for Santas in 2009
by Santa Walter

Building any business requires finding and connecting to customers. The most successful Santas that reach the most effective connections with children of all ages in their persona, do so by networking and making connections in advance of Santa visits or events.

That magic begins with the proper attire and attention to beard grooming.

Once the Santa product is up to standard, with professional quality photos to document it, then the marketing materials, both print and virtual, should be planned and formalized. Niche markets, such as Pre-school visits, company parties, private parties, charity and various public appearances need to prioritized.

Next, what Santa says and does in various scenarios should be planned and practiced as monologues until smooth and natural.

Meanwhile, a systematic marketing plan is underway with prospecting calls, contacts, in-person presentations, mailings (postcards, emails, newsletters), as well as casual contacts 'in the elevator'.

And when the phone starts ringing, smile just before answering! Even in a recession, Santa can be successful by being proactive.